Parichayam

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Telugu movie Parichayam features Virat Konduru and Simrat Kaur in lead roles, directed by Lakshmikanth Chenna and music by Shekar Chandra.

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Telugu cinema is part of Indian cinema which is produced in Telugu language. ‘Ramoji Film City’ holds the ‘Guinness World Record’ for the largest film production facility in the world. ‘Savitri’ was first Indian movie in Telugu produced by ‘East India Film Company’. Telugu cinema originated with silent movies in 1912—‘Anusha Adusumalli’ was directed by Raghupathi Venkaiah Naidu and his son R. S. Prakash. Telugu film industry is based in Hyderabad. Largest number of Telugu movies were produced in 2005, 2006, 2008 and 2014, which exceeded movies produced in Bollywood. ‘Tollywood’ is a colloquial term used to describe the industry. ‘Durga Cinetone’ was the first film studio in South India, which was built in 1936 by Nidamarthi Surayya in Rajahmundry, Andhra Pradesh. ‘Andhra Cine Tone’ introduced digital theatre sound in 1935 with movie ‘Jagadamba’. The growing audience have an edacious appetite for Telugu movies and are willing to spend on it.

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