Ishq Na Hove Rabba

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Ishq Na Hove Rabba is a 2018 Punjabi movie directed by Sukhdeep Sukhi and produced by Kapil Batra, Ashok Yadav.

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Punjabi cinema is also referred to as Pollywood. The industry is centred in the states of Punjab in India and Pakistan. It began with the 1928 production of 'Daughters of Today', the brainchild of G.K. Mehta, a former officer with the North-Western Railways which was the earliest feature movie produced in Punjab. The first sound movie, ‘Heer Ranjha’ was released in 1932. A number of Punjabi movies have received international recognition. When the British province of Punjab was partitioned between India and Pakistan, West Punjab became part of Pakistan and East Punjab became part of India. This compelled Punjabi movie actors, filmmakers and musicians to work in Bombay (now Mumbai) industry, which includes actors like K.L. Saigal, Prithviraj Kapoor, Dilip Kumar and Dev Anand, and singers such as Mohammed Rafi, Noorjahan and Shamshad Begum. Currently, Canada is the popular destination for shooting Punjabi movies and is the second largest market of Punjabi cinema. About 50 percent of the revenue for all successful Punjabi movies are generated from the overseas markets that include Australia, Canada, Malaysia, New Zealand, United Kingdom and United States.

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