Colleen Heidemann, the 72-year-old model proves that fashion and fun don't end with age! See photos that capture her energetic flair

The beauty industry has surely evolved over the years and it so has happened because of inspiring personalities across the world. Colleen Heidemann is helping to break the age-old patterns and show all women that fashion and fun never end with age! The 72-years-old hails from the United States and currently has a contract with a top modelling agency in the country. There are more roles for older women in life than a mother and grandmother. Heidemann's style elicits excitement and encourages one to embrace their individuality. She is fighting ageism with style in the fashion and beauty world, and we are here for it! It was in 2011 when Heidemann went crazy viral after she appeared in a popular 'Advanced Style' series that featured older women in impeccable style. Sooner, the model turned into a social media star. She often shares her photoshoot pictures along with detailed and inspiring captions. There is no minimalism when it comes to her fashion. Heidemann goes all out with ensembles, makeup with glamour and energetic flair. Be it colourful fleurs, sequin outfits, formal gowns, bikinis and more, she pulls it off with utmost sass! Her Instagram bio quotes her words to live by— "If not now, when will it be?" Wise words! The model has appeared on many magazine pages and major brand campaigns. She recently attended the CFDA Fashion Awards 2021 and left viewers in awe in a black flared number. Here, we take a look at Heidemann's stylish pictures that capture her striking look and enthusiasm. (All photos: Colleen Heidemann/ Instagram)